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3ULL Hub and Node Hub

The original PLAYA3ULL DApp was a fragmented, overloaded experience trying to serve gamers, traders, and node owners all in one place. My task was to rethink the ecosystem and unbundle it into purpose-built applications, 3ULL Hub, Node Hub, and a redesigned Profiles system, each tailored to the needs of specific user types.

Client PLAYA3ULL GAMES
Role Lead Product Designer
Services
Product DesignWeb3
Year 2023

Overview

Product Strategy & Structure

3ULL Hub and Node Hub
3ULL Hub and Node Hub detail

Outcome

Completed a suite of fully-designed products to replace the previous monolithic DApp. The new architecture is set to improve clarity, performance, and usability across devices and user types. These platforms are now in development and will serve as the foundation for PLAYA3ULL’s online player, trader, and node owner ecosystem.

3ULL Hub and Node Hub
3ULL Hub and Node Hub

What I learned

This project sharpened my ability to scope complex systems and design across a wide spectrum of users, from casual players to advanced node operators. I gained hands-on experience structuring product architecture, leading dual-track design and product workflows, and delivering 0-to-1 solutions under tight timelines (all in under 3 months).

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