Overview
Website Redesign & Branding
Outcome
The website and GUAN Terminal were successfully launched, helping fuel community engagement and token activity.
As of January 2025, the Guanciale (GUAN) token reached a 24h trading volume of ~$128K USD.
What I learned
This project taught me how to deliver complex products under high time pressure. From visual identity to gamified UX to crypto integrations, I worked across design, product, and brand simultaneously. I also rediscovered my love for 0→1 product execution and rapid iteration. Working closely with artists, devs, and stakeholders gave me a deeper appreciation for how design can anchor a product vision and scale across mediums.