Overview
Initial UX Design: Joined Illuvium just before the launch of the IlluviDEX, which facilitated a $72M land sale for Illuvium: Zero. I began by reworking the information architecture and designing for new asset categories, including those for Illuvium: Beyond.
Outcome
The IlluviDEX continues to evolve based on user feedback, significantly improving the trading experience. The redesign and new features have enhanced usability and streamlined asset management across the platform, supporting thousands of trades daily.
What I learned
This was my first experience in product management on such a large-scale platform. Leading a high-traffic marketplace like IlluviDEX taught me how to balance user needs with technical constraints while managing the intricacies of trading systems across multiple games.