Overview
For investors, Loadout solves the worst parts of crypto gaming: insider rounds, private discounts, and unlock cliffs that crush price later. Everyone enters at the same terms from the first trade. Projects graduate based on traction thresholds, not hype cycles, and live signals like treasury growth and holder count let backers price risk in real time rather than betting blind on a whitepaper.
Outcome
Loadout raised its seed round using the deck I designed. The platform shipped with a frontend that matched the original designs because I built it myself, removing the usual translation loss between design handoff and implementation. The design-to-code pipeline (Figma → Figma Make → Cursor → dev handoff) compressed the build timeline. Instead of iterating through rounds of implementation feedback, the devs received working frontend code with the design decisions already in place. The brand system carried through from the product UI to the pitch deck to the marketing site, keeping everything consistent without requiring alignment meetings or brand documentation.
What I learned
The main design challenge was making a complex financial product feel simple without dumbing it down. Bonding curves, graduation thresholds, treasury routing, and fee splits all need to be understood by both studios setting up their project and investors evaluating it. The solution was progressive disclosure: the create flow uses presets so studios can launch without understanding token engineering, while the investor-facing pages surface live data for people who want to dig in.
Building the frontend myself changed how I designed. Every layout, interaction, and responsive decision was weighed against implementation cost, which cut speculative complexity early and meant the Figma files were honest about what would ship. The pitch deck reinforced something I keep seeing: the best decks show the product, they don’t explain it. Because I’d already built the brand and UI, the deck featured real screens, and investors were evaluating the actual product experience rather than a promise of what it might become.