Overview
Drop in a URL and Occhio Scan runs a full usability and accessibility pass using AI. The free tier surfaces a usability score, highlights the top five issues, and explains why they matter in plain language. The Pro tier generates a detailed PDF report across up to five pages, covering accessibility, copy, and conversion, along with specific recommendations on what to fix first.
Outcome
Occhio Scan turns vague frustration about “something is off with our site” into a concrete plan of attack. Instead of guessing, teams get a prioritized list of issues, a usability score they can track over time, and a detailed Pro report that shows exactly what to change and why.
Positioning Scan for non-technical owners and Inspector for designers and QA gives the Occhio suite a clear split: Scan identifies and explains problems for teams, while Inspector supports experts who already work inside browsers and design tools. Together, they cover both sides of the UX audit workflow.
What I learned
Building Occhio Scan forced me to translate UX thinking into language and outputs that make sense to people who never use the term “heuristic evaluation.” The constraint was simple: every recommendation should be obvious to act on for a founder, marketer, or small business owner.
Designing the AI reporting flow also reinforced how important prioritization is. The value is not in throwing dozens of issues at users, but in telling them what to fix first and why it matters to their users and their business. That principle now guides how I design AI tools across the Occhio suite.