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Stay in the Game

Stay in the Game was a statewide video game competition promoting physical fitness and social connection among older South Australians, funded by the Government's Wellbeing Strategy and run by ACH Group. I led research and co-design with 50+ older participants and 150 survey respondents, then built the brand identity and campaign assets that carried 300+ people through the challenge.

Client Stay in the Game
Role Brand Designer
Services
User ResearchBrandService Design
Year 2022
Stay in the Game cover

Overview

Research & Co-Design: Facilitated research and co-design consultations with over 50 older participants, exercise physiologists, and stakeholders. Conducted surveys with 150 older people to shape the gaming challenge framework.

Stay in the Game
Stay in the Game detail
Stay in the Game detail

Outcome

300+ older South Australians participated in the challenge.

The initiative successfully promoted physical activity and social engagement through gaming, with overwhelmingly positive feedback.

Stay in the Game final

What I learned

Working on Stay in the Game sharpened how I approach user research, systems thinking, and shipping under real-world constraints.

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